How to Read a Client From Across the Room
Brandy Mychals learned long ago that the ability to have your message land and speak to someone in their language is the secret behind great love, outrageous sales and effective marketing. What if you could do this just by looking at someone? There are countless books on communication, but how many will forever change how you see the world?
Over the last two decades, Mychals has studied why people behave they way they do, say the things they say and what driving need dictates who they are. Along the way she made the discovery that you can actually see who someone is from across the room and know what they want. Mychals turned her research & observations into a trademarked and patent-pending program called the Character Code System. The extraordinary success of the Character Codes demonstrates that understanding people is the most important skill we bring to business.
Mychals knows that entrepreneurs, salespeople and corporate executives are not looking for some complicated new thing to learn. They are looking for measurable results in the shortest amount of time. Part of the genius behind Mychals system is that the Character Codes are so easy to learn & can immediately be put into action. She cuts right to the chase with a step-by-step guide to identifying your clients (know who to work with and who not to), understand their needs, earn their trust, win the business and celebrate the success. Bonus sections include a formula to build a business model based on your strengths using the Character Codes, giving back & creating a culture of understanding one another that transcends business and sales.
Tools in the Book
Get inside the Psyche of your clients. You can’t win new business until you understand what they need - beyond just your product or service.
Think fast. Learn how to make quick decisions before you even shake their hand or open your mouth by reading their Appearance, Presentation & Speaking style.
Be clear. Demonstrate your incredible ability to serve them by anticipating their needs, understanding their fears and encouraging their dreams.
Be real. Being able to make sure your message lands and is heard does NOT mean giving up who you are. A great business deal honors both you and the client.
Master your mindset. This isn’t just about the client. You will learn more about yourself than you could have ever imagined & what it means to “play to your strengths”.
Be confident. Fear of rejection will be a thing of the past. You’ll now have the “cheat-sheet” and “why” behind every human behavior. No more surprises.
Success with the 11 Pillars. The bridge between the Character Codes and Client Attraction map. Create a business model that showcases your gifts & has clients lining up at the door.
Be bold. Be brave. The 10-step process to creating something new, scaling any mountain & creating change in an instant. Tangible tips to reach any goal.
Cheers for the Book
"Knowing oneself is important. However, in sales and business, it's vitally important to know and understand the other person. While doing so in detail is a process, this excellent book provides a method for grasping another's essence quickly and powerfully. Follow the author's advice and you'll find yourself able to touch the lives of many, many more people with the exceptional value of your product or service. The bonus is that not only will your business relationships improve, those in your personal life will, as well."---Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
"This book unlocks the secrets of connecting to and persuading more people, more quickly. In today’s fast paced world, a book like this is pure gold."--Robert G. Allen, Bestselling author of the New York Times bestsellers, Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.
"Powerful, practical and solid advice on how to read people in any situation. Apply Mychals’ knowledge and you’ll feel much more confident & ready to rock every potential client opportunity "--Dr. Joe Vitale, best-selling author of The Attractor Factor, Attract Money Now and co-star of the hit movie The Secret.
"If you'd like to connect with new clients quickly and effectively, you can learn the secrets in How to Read a Client From Across the Room. This book offers a powerful guide to attracting new business."--- Marci Shimoff,, NY Times Bestselling author of Happy for No Reason and Chicken Soup for the Woman's Soul
"Don't Sweat the Small Stuff when it comes to attracting clients. Success doesn't have to be a struggle and Mychals’ new book is paving the way to finding your ideal client fast."--- Kristine Carlson, international bestselling author and leading expert on success, author of the Don't Sweat the Small Stuff series with her late husband Dr. Richard Carlson
"As CEO of one of the largest women’s networking organizations in North America and a multi-million dollar business owner, I know that women want to do more than just ‘close the deal.’ In addition to providing value with their products or services, women also want to connect on a deeper level and contribute to the world on a larger scale. This is a book that honors all of these desires, allowing you to live a life of success and significance. Brandy Mychals has created a system that allows you to do this – connect with potential clients, serve their core needs and create lucrative win-win solutions! Without question, this sales book is a must-read for women and men everywhere!"---Sandra Yancey, , CEO and Founder, eWomenNetwork, best-selling author of Succeeding In Spite Of Everything
"I love how Mychals has created a world where we can no longer hide. Now you can know your clients strengths, challenges, fears and dreams just by looking at them. How to Read a Client from Across the Room is the perfect blend of brutal honesty and loving kindness that will turn the world of sales upside down. Get ready!"--Margie Aliprandi, international speaker &author of “What Do You Want… Exactly?”,7-figure icon in the network marketing industry
"It’s rare to find such honest advice in such an accessible format. When it comes to achieving your dreams, these skills are essential."--Marcia Wieder, CEO/Founder, Dream University®
"Say farewell to Myers-Briggs, Say goodbye to DISC and give a warm welcome to the absolute game changer that is-Brandy Mychals. The woman is nothing short of pure genius! She and her Character Code System are rapidly altering the way professionals of every capacity attain non-stop growth in any business. She is successful beyond measure and knows exactly how to help you become just the same. Read the book! You will want to thank her personally for your new found and constant prosperity."---Kevin Hines, Speaker/Author/Advocate
"This book is a roadmap for success in building mutually rewarding business relationships. Use it as a manual for understanding who your ideal clients really are, what drives them, and how to attract them and keep them for life."--Jill Lublin, three time best selling author of Guerrilla Publicity, international speaker
"Being able to quickly connect with prospects is essential to your success. In this book, Brandy Mychals shows you powerful & practical ways to make that happen."---Jill Konrath,, author SNAP Selling and Selling to Big Companies
"In How To Read A Client From Across The Room, Mychals has unlocked the code and given us access to it in an understandable and practical framework for success. This book will help you learn the art and science of reading and understanding people in ways you never thought possible – and don’t need years of schooling to get. Practice her techniques and you will rise to the top of your field in no time."--Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMTExecutive Director – SAVEChair, Advisory Board – American Psychotherapy Association
"We all know that first impressions are key in our daily professional and personal interactions. Brandy Mychals’ Character Code System provides new and significant tools that will help all of us "read" each others behaviors to build greater mutual understanding -- major pluses in areas such as Leadership Development and Career Services in Higher Education. I look forward to incorporating her system into the training of my Campus Activities student event programmers."--Scott Drummond, Associate Director of Campus Life/Director, Campus Activities Central Washington University
"As one of the nation's foremost fitness and nutrition experts, author & TV personality I know how important it is to have incredible people skills - especially in my field of work helping them overcome weight loss resistance. Mychals’ book, How to Read a Client from Across the Room will empower every high performance CEO, entrepreneur & speaker to up their game & increase their sales."--JJ Virgin, PhD, CNS, Celebrity Nutrition & Fitness Expert, Co-star, TLC's Freaky Eaters, Author, Six Weeks to Sleeveless & Sexy, President, National Assoc. of Nutrition Professionals
"The Character Code System is a perfect common sense tool with universal application. As an advocate for victims, it is vital to meet our clients where they are emotionally in order to help them without hurting them more. In the midst of crisis timing is everything, having the Character Code allows for a quick and effective assessment of the clients personality which will then allow a more meaningful and appropriate response to their needs."--Jennifer Storm, Author and Executive Director of the Victim/Witness Assistance Program in Harrisburg, PA
"How to Read a Client From Across the Room was a real eye-opener even for a long time sales trainer like myself. I can see how this book is going to turn traditional sales thinking into a thing of the past - which is the breath of fresh air that we've all been waiting for. If you want to up your sales, get this book now!"--Christian Mickelsen, Creator of "Free Sessions That Sell: The Client Sign Up System" and author of "The Solution to All of Life's Problems"
"An important book offering an innovative approach to assessing your clients’ motivations and incentives. A new model of analysis that is a must read for anyone looking to improve their businesses or their lives."--Margaret Hines, Director, Investor Relations Alignment Financial Services San Francisco, CA
"Brandy Mychals has come up with the hottest, brightest and most timely ‘people’ code for the next generation. The Character Code® System is chock full of penetrating insights and stellar relevancy for understanding the people you live with, work with, and love. Backed by years of solid research, but packaged in a down-to-earth and humanly accessible language system, I predict this system will be the next BIG thing in understanding relationships. If you want to understand yourself and your world, this is the woman to study with."--Gary D. Salyer, Ph.D
"The Scholar was laugh-out-loud funny as I recognized myself and my friends! These are packed with information on analysis that immediately takes me to practical steps on how to establish rapport, which is invaluable to building a successful practice – of any kind!"--- Barbara J. Luther, JD, MB, MBA, Founder Luther Law Firm
"I have learned so much from Brandy and her Character Codes! These codes are like a secret ‘tell-all’ that help you understand each person you meet and how they need for you to interact!
As the CEO of Fitlogic championing fit standards for women’s apparel, I need to know how to talk to potential clients, investors and high end joint venture partners. This skill is crucial in my skyrocketing business and the Character Code System has helped me make those connections quickly!"---Cricket Lee, CEO Fitlogic®, Visionary Marketer