Last week I discussed split second perceptions can lead to split second decisions. It’s important to know what the criteria we judge by when we make these quick decisions. It’s important to know what the message is that you are sending, how people perceive you, how you can use that information to dress to send the message you want to send.
Knowing the criteria can also help you communicate with people the way they want to be communicated with. You’ll be able to read them from across the room & know something about them, because we just scream out who we are based on how we’re pulled together.
Some of these criteria include:
- Hair – length, style
- Makeup – heavy, no makeup
- Jewelry – type, kind
- Clothing – layers, tailored, colors, shoes
- Nails – length, manicured, color
- Posture – sitting or standing up straight
- Walk – slow or fast-paced
All of these things are part of the criteria we judge by. Split second perceptions are based 55% on appearance, 38% on how you carry yourself & 7% on what you say. Whether or not you get your next client can be based on these criteria.