One of the biggest differences I have experienced in growing my business is when I took the time to craft my message. I had to ask myself, “Who was I?” and “What did I care about?”.
Before I did that, I felt DRIVEN in my work. I was working hard because I had unmet needs (bills to pay) and there was always more to do. I couldn’t relax when I was “off” because I was always thinking of everything I “should” be doing. Work and clients weren’t coming easily so I just kept doing more…without seeing the results. My why was based on lack and not any real purpose.
After making a shift in my business and crafting my message, I found my “why”. I answered the question of who I was and what I wanted to share with the world. I moved into the space of purpose and passion with a big vision.
Now I feel COMPELLED in my work. My entire schedule and attitude has changed. I still don’t get it “all” done…but I can rest easy when I’m off knowing I have done “enough.” When I do work, the feeling of being compelled is a beautiful feeling of service and attraction. I desire to do the work to complete my purpose and create my vision.
It feel so much better to be compelled instead of being driven!
Driven was a yucky feeling and I think it set me up for failure from the start. It is a forced motivation from a sense of lack and fear. I’m glad to be out of it…and I wasn’t even aware I was in it until I experienced the new feeling of being compelled.
And, once I made the shift…the clients started coming…fast!
I’m focused on crafting your message this month for a number of reasons:
- It made such a big impact in my business/life
- I’m teaching it to my clients this month
I highly recommend that whether you craft your message with me or someone else, that you really set aside the time to do this important work. You can do it with a good business friend and be accountability buddies. It will evolve over time…
A good crafted message comes from answering the following questions:
- Who are you?
- What do you care about?
- What happened to you (good/not so good) and transformed you?
- What are you passionate about?
- What do you want to share with the world?
- Why do you want to do __________?
- What’s your big vision?
Once you have excavated your message and then carefully crafted it into language you will use, then it will serve the purpose of:
- Providing you/your business with direction & focus
- Be instrumental in your marketing efforts
- What you will become known for
- How your ideal clients will identify with you
I would encourage you to move out of the space of being “driven” and into the lovely feeling of being “compelled.” If you would like to join “my party” and craft our messages together, check out www.brandymychals.com and click on the live events tab. I’ll be talking about this all month!
Discussion/Comments: Are you currently in the driven or compelled space? How does it feel? Is there a change you would like to make or have recently made? How solid do you feel with your current message?