Cricket Lee and FitLogic® by Brandy Mychals
Cricket Lee, founder of Fitlogic®, a patented fit system that will revolutionize the way clothing is sized in the fashion industry, attributes much of her success to her daughter.
When Cricket began her development of Fitlogic in 2002, she and her business partner were both single mothers. Cricket recalls those early days as trying. The first time her company fell apart, in 2003, her partner called it quits.
She suggested that Cricket give up on her vision as well, claiming the concept was “too big” for her and that if Cricket wanted to take care of her daughter, she would have to find something more stable.
“At that moment I had a choice– to either give up and quit or to teach my daughter to go for her dreams and never give up no matter how difficult. I can’t say it’s been easy for us… but when I asked her what she wanted me to do as things got more difficult, she always said: ‘Go for it, Mommy!”
And go for it, Cricket did, researching what would become Fitlogic: an “operating system” for apparel, making it easy for consumers to find their size without the hassle of the fitting room, alterations or returns. Fitlogic will standardize fit from one brand to another regardless of style, price or channel giving women the opportunity to buy the items they like without worrying about whether or not it will “fit” their body.
Not only was Cricket’s daughter her greatest cheerleader, but she was also fundamental to the development of Cricket’s Fitlogic system. Part of the Fitlogic magic is Cricket’s insight that women’s bodies are not all shaped as “hourglasses” as antiquated fashion industry standards have based fit on for decades. Instead, we come in different shapes and apparel should reflect that in order to “fit” correctly. “When I first started, I was using ‘straight’, ‘curvy’, and ‘round’ with square, triangle and circle symbols [to describe different body types.] [My daughter] said: ‘Mommy, no one wants to be called straight!”
Cricket’s daughter– who was then nine years old– offered her this advice: “Why don’t you call it curvy 1, 2 and 3?” The numbering system stuck and is the method Cricket uses to this day to describe the trademarked “shape fit” part of the Fitlogic System.
Cricket’s daughter is now the model for her website, Fitlogic.com. “That was her dream– to be a model. Since she helped make my dream come true, I thought: why not help her create hers?” Cricket’s daughter, now 18 years old, has grown up with Cricket’s business and learned valuable lessons along the way. “She has learned not to place her reliance on material things or people, but to know she is the sole creator of her world and experiences.”
Cricket’s dream to “make women feel good about themselves when they shop in the knowledge that they are perfect just the way they are” is fast becoming a reality. Her first product introduction began this summer at the eWomenNetwork International Conference on July 16th. Kym Yancey, President of eWomenNetwork said: “We are really excited about sharing Cricket’s message and the Fitlogic System with the more than 500,000 women business owners connected to our International network.” Although Cricket intends to standardize all types of apparel, only pants are available at this time.
Cricket has given us a special discount code to pass on to you! You will get $50 off a pair of Cricket Lee with Fitlogic pants if you type BMC1 into the coupon code box and hit the recalculate button when you check out! I don’t have to tell you that I’ve already gotten myself a pair. :-)
Cricket has been featured on the Today Show, the cover of the Wall Street Journal, the New York Times, Fox and Redbook. Often described as a “serial entrepreneur and marketing visionary”, Cricket has created campaigns for British Airways, JCPenny, Ralph Lauren, Ford Models, Hanes, Saks Fifth Avenue and many others. She holds world patents and 72 awards for Creative Excellence in Advertising including a National Addy Award.
Join Cricket in change by signing up on the Fitlogic site. More information about Cricket and her Fitlogic System can be found at: www.Fitlogic.com
About the Author:
Brandy Mychals is the creator of the Character Code™ System for Client Attraction without being “salesy.” Recently she was named the 2011 International FEMTOR Award Winner by eWomenNetwork for “Business Matchmaker of the Year”. She was also selected by a Fortune 500 company as one of the top ten bloggers in the U.S and Canada to serve on their Blogging Advisory Committee. Brandy is the author of the soon to be published book Savvy Speaker Secrets and is in discussion for a reality TV show based on her Character Code™ System. Brandy’s specialty is teaching entrepreneurs how to make the journey from obscurity to buzz in record time so your ideal clients can track you down. She is known for delivering high value content and has been featured on NBC Talk Radio and Yahoo! News.
This is truly an inspirational story. I love that Cricket Lee went for her dream, and little did she know she would not only be a great example to her daughter, but would also help her daughter’s dream to come true at the same time. I applaud you Cricket Lee, you are an inspiration to all women…and men for that matter! You are magnificent!
I love that there are women empowering women through pants!
Seriously! I can never find any that fit! Cricket’s vision is a critical one and I can’t wait to see what she does. And kudos to you, Brandy, for getting the word out there!
The FitLogic booth was buzzing at the e-Women conference last month because Cricket is delivering something we women need – pants that fit! Combining fashion and function Cricket is delivering on her dream both to the public and herself.
Great job!
Mary E. Knippel
YourWritingMentor.com
What an inspirational story, on so many levels. I can really related to Cricket’s motivation to set a good example for her daughter. i can’t tell you how many times that same motivation has been true for me. I hope and pray that my son will always know that he should go for his dreams and forget the naysayers! I am so glad I read this and learned about FitLogic, and I can’t wait to check it out! I can’t think of a single woman who wouldn’t love this!
Being a creative type (I really am an artist character code) I have always wanted clothing that fit my curves. My clothes my Attitude. What a fabulous idea Cricket developed. I am so glad she stuck to her big dream. Being a mom of a teen, who also has a curvy body,I can truly appreciate the hardship and example behind bringing logic to the fit. Cant wait to see what my curve number is.
Jennifer Duchene
Home Makeover Mixtress blending lifestyle laughter and Chic Cocoons TM
http://LYShome.com
This is very inspirational! Thank you for sharing this. This is a fantastic idea, I could shop online with out having to be concerned about the fit!
Well being a guy I could never understand women’s sizes anyway… so what does a “5″ mean or a “10″ Who made up this crazy system anyway?
With us guys it is measured in inches, your inseam and waist or collar and sleeve length. That is something I get.
I love your 1,2,3 system… I understand that!
I think having a standard the is used through out the industry makes complete common and logical sense.
It would sure make going to the store to pick up something for the women in my life simple and understandable! And most of all I would make a big impression that I was paying attention to the woman in my life!
THANK YOU!!!
This is going to revolutionize fashion & shopping for women… and you know how I love shopping.
I’m excited for the launch!
What an empowering moment of complete purpose and clarity…to make a decision to stop or GO. Cricket Lee, I love your tenacity to not only your DREAM, as well your commitment to your daughter and to the women around the globe. Of course, as Michael stated, the men as well.
When we have a vision, and we walk away from it, we are doing a disservice to the men and women waiting to be served, and you have stepped up to the plate to honor and serve yourself and others. Thank you for seeing and believing in the deep knowing and allowing it to flow from your vision. C O N G R A T U L A T I O N S !!
I have waited a long time for this. So many designers only create for the straighter figure and I definately have thicker thighs. It is nice to see someone thinking about the uniqueness of women’s bodies and that we are all beautiful and worthy of clothes that fit and flatter our bodies. Thank you Cricket Lee. Your concept, courage and determination are all an inspiration!
Thanks for sharing Cricket’s story with us, Brandy! I am inspired! I also just love how much of an important part that Cricket’s daughter played in Fitlogic manifesting into what it is today!
It’s so long since I have been to the mall to buy clothes and my body has been through so many transitions that I never know the answer to the question, “what size are you?” Clothing manufacturers have been tampering with our sizes for too long now, making the old 10 a 6 (to make us feel better apparently) and then there are those places where you are a 2 but at other places you are a 6, all with the same size body…so manipulative.
Thank you Cricket Lee for not only standardizing but also for taking into account different body types, look forward to checking out your clothes. And I have to LOVE a woman who doesn’t listen to the naysayers and goes ahead with her DREAM, that is H O T!
How fabulous it will be to pick out clothes and know that they’re going to fit. This is a gift that goes way beyond the dressing room.
Add to that, the gift of her story and you have the makings of an icon. Inspirational for all women, go for your dreams and don’t give up.
Now excuse me, I have to go order a pair of pants. Thank you Cricket Lee.
GREAT article Brandy. Thank you for spotlighting another woman supporting women! As an Ambassador to the National Eating Disorder Association, a former therapist treating eating disorders as well as someone who recovered from an eating disorder 22 years ago, I could go on an on about what’s wrong with our perfection obsessed culture and the fashion industry… And, I won’t do that. Thanks to people like Cricket -and you – we can focus on what supports positive messages and not support what doesn’t support us as women.
I’m very fortunate to have owned two pairs of Fitlogic pants and they were the best fitting, best designed I’ve ever worn. It’s past tense because I wore them to threads and can’t wait for my pants on order to arrive. They were of high quality material that traveled extensively with me for work. No matter if I just stepped off a long flight or at the end of long days, the pants still looked great. Cricket and FitLogic rocks!
Thank you for sharing this article for two reasons. First, my children having a mommy who has made her dreams a reality and modeling entrepreneurial action is so important. I love that Cricket’s daughter was part of her building her dream.
Second, thank you for sharing about Cricket and FitLogic. What a great product! Perhaps the days will end where I have to have everything I buy tailored to fit. Congrats to Cricket on her launch and what a great place to do it, at eWomen.
OMG, give me some curvy jeans, PUHLEEEEZ! This is so exciting to hear about–not only the product, but the triumph of the feminine spirit. Making me smile
I add my CONGRATULATIONS to following your dream no-matter-what, Cricket! What a wonderful role model you both are. I’m excited to change my shopping paradigm to something that makes sense, makes my life easier and I’ll look great. What a winning combo… Cricket’s clothes in my colour palette. YIPPIE!