Pillar #7: Problems – Solutions with Brandy Mychals
What… problems? Why on earth blog about THAT?
Well, at their most essential, basic form, businesses solve problems for their clients. As an entrepreneur, you meet a need your client has– and that is why they come to you.
Make sure the key problems you solve are the problems that people actually have! Many of my clients have come to me with great ideas and great clients…but they weren’t solving the right problem for their client (remember my blog on Pillar #3: People?)
You need to offer a service that is relevant to your client’s needs. I recommend making a list of the key problems you solve, and posting it nearby. Keep that list handy, and never create anything without remembering who your audience is and what problem they need solved.
That will keep you on track and keep your message cohesive and allow you to stay true to your brand… but most importantly, it will keep you solving that problem your client has.
Love your friend,
Brandy
Brandy Mychals is the creator of the Character Code™ System for Client Attraction without being “salesy.” She is the 2011 International FEMTOR Award Winner presented by eWomenNetwork. She was also selected by a Fortune 500 company as one of the top ten bloggers in the U.S . Brandy is the author of the soon to be published book Savvy Speaker Secrets and is in development for a reality TV show based on her Character Code™ system. Brandy’s specialty is teaching entrepreneurs how to make the journey from obscurity to buzz in record time so your ideal clients track you down.
Clipart image: David Castillo/freedigitalphotos.net
I am so looking forward to working through this! My ideal client feels too shy and reserved and ‘out of place’, doesn’t fit in. I give them strategies to overcome or deal with those feelings when networking online and in person.
Louise Edington
Networking For the Shy Entrepreneur
http://louiseedington.com
What a great way to think about business… instead of focusing on the “bottom line”, why not think about it as solving a specific problem for clients? This also makes great sense as a way of finding your ideal client. Of course you can’t solve the world’s problems… but you probably can tackle one or two.