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This is my favorite Pillar… Promotion! This is where all your marketing effort goes for your business…
There’s more than one way to make your business grow… Sometimes, you might Time Chunk: which means focusing on one thing at a time, and completing each task. Then, there’s multi-tasking: which means working on several things at once. The question is: how do you find the balance?
So… you’ve selected your ideal client and you’re afraid you’ve over-marketed yourself. Well I can tell you: you’re wrong. You can never market enough; in fact I’ve never seen anyone over-market themselves (and I’m not counting “salesy” marketing because that’s just yucky!)
What is the WHY behind your business? This Pillar explains the WHY behind what you are doing. It’s your purpose, the thing that will compel you to achieve amazing things.
My marketing advice…I’ve broken it down into different categories. I suggest doing a little of each one–even the ones that are challenging– to make sure you maximize your marketing potential. Spend most of your time “playing to your strengths”!
This is what I call commitment.
If you throw your hat over a fence, that means you will have to jump over the fence to retrieve it. One of the easiest– and most effective– ways to throw your hat over the fence is to start calendaring.
You might be surprised at my “Super, #1, Top Secret” Secret for successful marketing for your business….Don’t put your eggs in one basket! If you want BIG results, you don’t need one BIG marketing action, but instead, many small ones…
What is the social space? Can you really create a community (& a living) through online activity? The answer is a resounding “Yes”! I’ve gathered many social space players to share their savvy and spill their secrets! In Social Space Savvy you will hear advice from the experts and Insider Secrets from entrepreneurs that just [...]
Are you waiting to be ready? Are you ready but waiting to get started? Are you started but waiting for it to be perfect? Wanting it to be perfect or just right can be the death of a dream for many entrepreneurs. Here’s when perfect is needed: Drug dosages Scientific measurements Building bridges Get it? [...]
What do clients get from their work with you? I recently wrote about your “unique gift” and that is different from what you offer. What you offer is the transformation clients experience as a result of their experience with you, your office, your services, your product… Let me give you an example: A Realtor might [...]
