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Measurements and milestones…. this is the Pillar that lets you know that you are on track to achieving your dreams.
There’s more than one way to make your business grow… Sometimes, you might Time Chunk: which means focusing on one thing at a time, and completing each task. Then, there’s multi-tasking: which means working on several things at once. The question is: how do you find the balance?
Does “Obligation” sound like a dirty word? Who wants to be obligated these days, anyway? Well, as an entrepreneur you should want to be obligated because it’s a part of finding–and keeping– your ideal clients. Here’s why:
So… you’ve selected your ideal client and you’re afraid you’ve over-marketed yourself. Well I can tell you: you’re wrong. You can never market enough; in fact I’ve never seen anyone over-market themselves (and I’m not counting “salesy” marketing because that’s just yucky!)
What’s one thing successful entrepreneurs do? They are strategic in everything they do! I know sometimes “being strategic” can sound like you’re being manipulative, or even EVIL, but it’s not! It’s about planning for your business.
This is my second favorite pillar!! And, I know that it might not be fun for some of you. But keep in mind that this is when your business becomes real… and when you put it into action.
This is an easy topic, right? LOL! Many of us have a complicated relationship with money. As entrepreneurs, however, we get to work through those issues and come to a better understanding of money and what it actually is. Here are some tricks I have learned along the way in dealing with my own “money issues.”
My marketing advice…I’ve broken it down into different categories. I suggest doing a little of each one–even the ones that are challenging– to make sure you maximize your marketing potential. Spend most of your time “playing to your strengths”!
This is what I call commitment.
If you throw your hat over a fence, that means you will have to jump over the fence to retrieve it. One of the easiest– and most effective– ways to throw your hat over the fence is to start calendaring.
You might be surprised at my “Super, #1, Top Secret” Secret for successful marketing for your business….Don’t put your eggs in one basket! If you want BIG results, you don’t need one BIG marketing action, but instead, many small ones…
